Facebook as a website is certainly on its way out. Facebook as a company is fine. It will eventually turn into the IBM of online advertising: it will transition

Facebook as a website is certainly on its way out. Facebook as a company is fine. It will eventually turn into the IBM of online advertising: it will transition into a services company. Companies are starting to slowly figure out that online ads have almost zero value. Facebook is surviving by buying the hottest properties around, and they will continue to do so. They are diversified. I give it 5 years before they pull a google and change the name. But as long as advertisers can keep moving the goal-posts, there will be marketing teams who think they need to pay money for those ads. The problem with previous social media companies was that they got complacent. Facebook isn't. They are actively acquiring every next big social media company they can. Facebook as a website is a worthless graveyard. Other properties will make money while it and its users decline and die.