It's a puzzling approach. Are they hoping early adopters/influencers on the hardcore geek end of the curve convince the less tech savvy in the middle? I don't

It's a puzzling approach. Are they hoping early adopters/influencers on the hardcore geek end of the curve convince the less tech savvy in the middle? I don't buy it as a good strategy, if that's what they're after. Android, from a UX perspective, is an odd mix of feature phone and high-end ATM. (I mean, really, it's like a Bank of America cash machine and my old RAZR had a child together.) It's not immediately apparent how to get around, at times, and the mystery meat behavior of the hardware back button is often baffling. The iPhone, of course, was first a hit among nerds before it exploded into the wider market. The big reason for that was that the phone was just genuinely better than what most people were carrying in their pockets. So while techies influenced adoption, they were only channels for that influence, not influencers themselves. The real influencer, of course, was a focused, enjoyable UX. Android still has catching up to do; it's far more likely to leave a toe-in-the-water user cold than inspire buying behavior.