3 is a great point. Having competitors washes out to a boatload of free R&D. A bunch of mistakes you don't have to make. Learn everything you can about what you

3 is a great point. Having competitors washes out to a boatload of free R&D. A bunch of mistakes you don't have to make. Learn everything you can about what your competitor has done and move forward. Who knows -- you might hit on something interesting mid-way through and pivot to an even better idea.