Part of the perception I believe is due to the fact that, possibly for the first time, Facebook seems like it doesn't have a forward-looking product strategy. T

Part of the perception I believe is due to the fact that, possibly for the first time, Facebook seems like it doesn't have a forward-looking product strategy. To date they've always had a "next big thing" to dazzle us with...from the expansion out of college networks to the original news feed to social apps and games to business page content to news publishing & instant articles. Now they seem to be in retreat and refocusing on their core product strategy of giving people a way to stay in touch with their real-life friends. In a way, that is a good thing, but the problem is the shine has worn off and people are wary of the company's problematic relationship with user privacy and "fake news". It doesn't feel safe, friendly, and positive anymore like it did 10 years ago. So the question becomes: can Facebook return to a past era of upbeat brand perception and core product focus while still making lots of money (which requires keeping advertisers very happy)? Personally, I don't think so. FB is certainly not going anywhere and will likely do well financially for some time to come, but its golden age has passed.