And the fear of counterfeit. Buy a $100 handbag and maybe it's counterfeit, oh well. Buy a $2,000 handbag and maybe it's counterfeit, unacceptable. Except for

And the fear of counterfeit. Buy a $100 handbag and maybe it's counterfeit, oh well. Buy a $2,000 handbag and maybe it's counterfeit, unacceptable. Except for dedicated online outlets delivered by the luxury brand itself, which luxury brands are no doubt loathe to do (e.g. why cannibalize my own stores, when no other company distributes my brand anyway), I doubt people would ever buy specific high-end brands they covet online without some serious guarantees of authenticity. But again as a high end exclusive brand, why do I want to make it easier to buy my exclusive goods online?