Brand image matters a ton to both companies because they are fueled on user trust. Uber asks you to get into a car with someone you’ve never met. Google asks yo

Brand image matters a ton to both companies because they are fueled on user trust. Uber asks you to get into a car with someone you’ve never met. Google asks you to trust them with your entire digital footprint. If people have an “icky” image of them it will yield severe financial damage.