> having nothing to hide Everyone has things to hide when malicious people control the machine. Even with companies who you might view as benevolent, you don't

> having nothing to hide Everyone has things to hide when malicious people control the machine. Even with companies who you might view as benevolent, you don't know who will control those companies in the future. > ...understanding the technology that goes behind keeping your identity obfuscated from advertisers even with intense personalization. I understand it. The idea that personal data can be easily anonymized is a myth. Also, I've worked for people who turned out to have malicious intentions, so I'm sure that many of the companies/people collecting that kind of data don't have good intentions. One quick example of how even companies that talk "security" don't really practice it sufficiently: Equifax. Another quick example: look at all the Android apps that are completely abusing users' data.