Sure, the game is not done growing in popularity. That's one of the difficult things - they don't just have to scale to 3.4m users because next week the target

Sure, the game is not done growing in popularity. That's one of the difficult things - they don't just have to scale to 3.4m users because next week the target is moved and now its 4m then 6m etc. It's hard to hit a moving target like that.