...oh, that's lame. Hmm. Is there a startup opportunity here? I feel like this is an instance where Google took on a project which was too big for them. But th

...oh, that's lame. Hmm. Is there a startup opportunity here? I feel like this is an instance where Google took on a project which was too big for them. But the idea is so good that with a little bit more push, I would expect to see better adoption. Hmm...