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I don't buy the "it was a bad image for both companies". Do either of these companies really care about their image specifically when it comes to AD, other than
by mbesto 9y ago
I don't buy the "it was a bad image for both companies". Do either of these companies really care about their image specifically when it comes to AD, other than simply "winning the market"?
- SkyPuncher 9y agoYes, absolutely. I am very hesitant to use Uber because of their other ethically questionable tactics. This whole suit was furthering the notion that Uber has no limits to their desire to be number 1 - regardless of who they exploit or harm on the way.
- ggg9990 9y agoBrand image matters a ton to both companies because they are fueled on user trust. Uber asks you to get into a car with someone you’ve never met. Google asks you to trust them with your entire digital footprint. If people have an “icky” image of them it will yield severe financial damage.