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This has nothing to do with the "reach" and "power" of video, and everything to do with the fact that video ads are more valuable. Source: I work in online adv
by tahw 9y ago
This has nothing to do with the "reach" and "power" of video, and everything to do with the fact that video ads are more valuable. Source: I work in online advertising.
- dredmorbius 9y agoThanks, yes, I was going to say the same thing. Video is a supply- rather than demand-side phenomenon. Or rather, it's an interaction between publishers and advertisers rather than publishers and readers.