In the mobile app, request directions of a location and there's a rideshare icon (a person holding a suitcase with their other hand hailing a cab). For me it's

In the mobile app, request directions of a location and there's a rideshare icon (a person holding a suitcase with their other hand hailing a cab). For me it's between the walking & bicycling options. You're presented with several options from both Uber & Lyft, each with a price range.