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Whole Foods Allegro roasting Asustin downtown is on par at $10-14/lb vs $20-25/lb for small roasters.
by josephjrobison 9y ago
Whole Foods Allegro roasting Asustin downtown is on par at $10-14/lb vs $20-25/lb for small roasters.
- notyourday 9y ago$10-$14/lb is La Colombe/Brooklyn Roast price, both of which blow WF out of the water. It has to do with volume. The reason why small batch producers that know what they are doing are so much better is because they are small batch. It is impossible to source enough identical beans to get the identical result, which is why larger operations generate at best very decent but not anywhere close to excellent roasts. They know that they are inferior to small batch producers so they price themselves accordingly. WF is a large producer that prices itself at the level of small batch where its roasts are sharing the category with Dunkin and Trader Joes. Coffee is like wine. If you need to produce a lot, you may get a boat loads of Merlot and blend it together producing a quite drinkable wine but you will lose to a bottle of St Emillion as yours would be too washed out.