Yeah, I too like that aspect of the fine. And while the particular amount is tiny considering the whole of Google, it is apparently 5% of what Google earned in

Yeah, I too like that aspect of the fine. And while the particular amount is tiny considering the whole of Google, it is apparently 5% of what Google earned in those years from its "Indian operations" - and that revenue drop and profit/loss implications will matter in internal decisions, and will be significant when the profitability of this arm of operations is considered internally. And that will in turn have direct and indirect implications for internal management and decision-making. Nothing dramatic of course, given they can still get away with a lot, but this is not a trivial fine or ruling like many seem to be assuming.