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One important part for people that might not have read the article is the percentage-of-revenue nature of the fine, something that is also being used in the EU

One important part for people that might not have read the article is the percentage-of-revenue nature of the fine, something that is also being used in the EU "for breaking EU Competition Law". (I don't know how cases like these are handled in the US). I think that such policies are more likely to make giant corporations think twice about abusing their market position. > "The penalty was calculated at the rate of 5 per cent of the average total revenue that Google [...] years of 2013, 2014 and 2015."

sundarurfriend 9y ago
Yeah, I too like that aspect of the fine. And while the particular amount is tiny considering the whole of Google, it is apparently 5% of what Google earned in those years from its "Indian operations" - and that revenue drop and profit/loss implications will matter in internal decisions, and will be significant when the profitability of this arm of operations is considered internally. And that will in turn have direct and indirect implications for internal management and decision-making. Nothing dramatic of course, given they can still get away with a lot, but this is not a trivial fine or ruling like many seem to be assuming.