> Standard Oil, US Steel, and Boeing were all iconically huge companies that were built as businesses. None of them went through a phase where they looked like

> Standard Oil, US Steel, and Boeing were all iconically huge companies that were built as businesses. None of them went through a phase where they looked like toys. Arguably, Facebook, Google, Apple and Microsoft all started out as toy companies. I don't buy the basic premise of this article. How a company starts out often has very little to do with how it ends up. But, I suppose the real goal here is to whip the incubator into line.