It strikes me that SW is a key reason for any shift toward a toy-first mentality. Most of the arguments in the article make sense when a (SW) product can be rap

It strikes me that SW is a key reason for any shift toward a toy-first mentality. Most of the arguments in the article make sense when a (SW) product can be rapidly iterated. Physical products likely tend to be harder to start too toyish... well, except for when they are toys.