I found the three books recommended by Aaron Levie in his Enterprise Startup[1] lecture to be spot on: - Crossing the Chasm by Geoffrey Moore - The Innovator'

I found the three books recommended by Aaron Levie in his Enterprise Startup[1] lecture to be spot on: - Crossing the Chasm by Geoffrey Moore - The Innovator's Dilemma by Clayton Christensen - Behind the Cloud by Marc Benioff [1] http://startupclass.samaltman.com/courses/lec12/ http://startupclass.samaltman.com/courses/lec12/