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The #1 takeaway I have from my time watching small companies try to integrate into big EMRs in surgery areas is to find a physician champion. Convince one physi
by z3ugma 9y ago
The #1 takeaway I have from my time watching small companies try to integrate into big EMRs in surgery areas is to find a physician champion. Convince one physician who will make it happen. Periop and procedural areas are run like an assembly line and are more rigidly opposed to change in their workflows and processes than a lot of the rest of the hospital. As a small company, your biggest obstacle will be to convince the hospital IT shop that you're worth the trouble and security risk. The best way to do that is to convince the customer of the hospital IT department - i.e. the physician champion.
A company I think has a great strategy for this is Redox, have a look at their strategy kit: https://www.redoxengine.com/blog/integration-strategy-kit https://www.redoxengine.com/blog/integration-strategy-kit
They've got a great blog too: https://www.redoxengine.com/blog https://www.redoxengine.com/blog
I'd be thrilled to have a chat with you about your implementation strategy.
- z3ugma 9y agoHere's another useful blog post on implementation strategy and lessons learned: https://www.linkedin.com/pulse/gauss-surgical-hackensackumc-powered-r-devin-soelberg/ https://www.linkedin.com/pulse/gauss-surgical-hackensackumc-...
- adeelyang 9y agoThanks for the very "heart felt" advice. The hospitals that we have traction all have great champions. Coincidentally we are working with Redox on a few deployment already. I'd love to chat with you more. What's the best way to connect?
- z3ugma 9y agoCan you PM me on Reddit, /u/z3ugma?
- dr_ 9y agoAlthough having a great champion is important, I’m not so sure if that person necessarily has to be a physician at the hospital. Dave Chase touches on this briefly here (I don’t necessarily agree with the title of the article): http://hitconsultant.net/2017/03/30/new-walking-dead-digital-health-startups-meeting-maker/ http://hitconsultant.net/2017/03/30/new-walking-dead-digital... Just as you are working with colonoscopy centers, working with large medical groups that do a lot of their procedures through surgical centers (pain management, basic ortho stuff), would be a good way to start before working into hospital systems.