You're definitely correct, I'm mostly talking about "Enterprise B2B." I'll clarify that. Hotels are definitely tough buyers, not the most tech-savvy customers.

You're definitely correct, I'm mostly talking about "Enterprise B2B." I'll clarify that. Hotels are definitely tough buyers, not the most tech-savvy customers. My initial idea was not in-room tablets, I hoped to achieve the same thing through apps that guests could download on their phones. I approached hotels, and even got one to pilot it, but there were many issues with that, I can go into details if anyone's interested. I pivoted into in-room tablets after that. The problem I'm trying to solve is that hotels are not able to properly collect guest data and upsell to guests. And today's guests expect personalized experiences, but hotels can't offer that in scale. In the long run, it might turn out that in-room tablets are not the best platform, but there is no doubt that the hospitality industry is going in this direction. Looking at a website like hospitalitytech.com, this is pretty much all they talk about.