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This is one of the reason why e-mail is still relevant in marketing: no gatekeepers asking you to pay for access to your audience.
by fwdpropaganda 9y ago
This is one of the reason why e-mail is still relevant in marketing: no gatekeepers asking you to pay for access to your audience.
- WorldMaker 9y agoModulo that the email marketing companies (such as MailChimp) that most successfully navigate the harsh waters of spam folder avoidance with the major email providers, enough that you can mostly assume your audience receives the marketing emails, are themselves approaching something of a monopsony and are in the process of becoming gatekeepers asking you to pay for access to your audience.
- fwdpropaganda 9y agoYou absolutely have a point, but the dynamics are different. Multiple such companies compete to be your e-mail sender. No one is competing with Facebook to receive money from companies who believed they could reach their audiences inside Facebook.
- WorldMaker 9y agoSorry, didn't intend to derail here with whataboutism, was thinking about unrelated problems to the ones at hand in this article. There are too many hard problems to deal with right now, and we can't fight them all at once, presumably. Anyway, you are right, walled gardens are always going to be harder to fix than the network dynamics of what should be a more open and decentralized system than is maybe presently the case in practice.