This nicely highlights one of the huge distinctions between consumer startups and enterprise startups, and perhaps provides some reasoning behind why these two

This nicely highlights one of the huge distinctions between consumer startups and enterprise startups, and perhaps provides some reasoning behind why these two types of startups are run differently and have different results in the market. If I'm at an enterprise startup, ideally we've identified a business problem, and created a widget to address it. This falls very much in to the tool category, and anything I do to make it 'fun' is of marginal value. Unfortunately, in the Valley I see a lot of devs who want to work on the toys because they're fun, which means the pool of talent for the 'serious' startups is that much smaller. This is too bad, because in my experience the likelihood of having any startup equity attain significant value is much better in the enterprise startup world.