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My impression, after watching my brother who runs a chiropractic office in San Francisco which has had a heavy internet presence for years, spend thousands of d
by euroclydon 16y ago
My impression, after watching my brother who runs a chiropractic office in San Francisco which has had a heavy internet presence for years, spend thousands of dollars hiring kBuzz to create a Facebook site/campaign, is that Facebook users simply aren't in the mood to be marketed to in the traditional sense.
The mindsets that you have when you're checking up on your friends versus when you're searching for a product to buy, are almost mutually exclusive.
That's just my two cents. I also felt that his Facebook campaign relied heavily on give-a-way's which don't jibe with what people are looking for in a doctor, namely authority, trustworthiness, and warmth.
- alabut 16y agoThat's a pretty good description of the mindset and the focus on the user's intentions also explains why adwords does so well. You intend to find something when you're searching and are receptive to ads that help you do that, whereas you intend to check up on friends and have fun when you're on a social network. It's why ads that tap into the same intentions do well, like games, shopping, conferences, etc.
- notahacker 16y agoIt depends very much in what is being marketed to them - there's a big difference between niche alternative health services and entertainment, branded FMCG or fast food. I know of franchises enjoying excellent ROI in the latter sector, which was driven by coupons and spur-of-the-moment peer encouragement long before Facebook...