We took a similar route. I was the customer of a business that was clearly hurting from a lack of automation and processes. I let them know that I build softwa

We took a similar route. I was the customer of a business that was clearly hurting from a lack of automation and processes. I let them know that I build software and am interested in their industry. I asked them if they would be willing to try my app and provide feedback. They said yes! So, I got to work formulating a MVP feature list. I presented it to them and we iterated back and forth for a while. Then, I started building. More months of feedback and iteration ensued. Once they’d been using the product for ~6 months we launched to the public. Fast forward 4 years and we have ~1k customers. It can be done! The first step is to talk to people, relate to them, and empathize with the issues they face in their business.