I'd disagree that having a dedicated person doing the social media for a company doesn't add value, nothing measurable but I would be very surprised. It depends

I'd disagree that having a dedicated person doing the social media for a company doesn't add value, nothing measurable but I would be very surprised. It depends I guess if you are directly trying to shove something down peoples throats or acting as a channel of communication between an entity or product and potential customers. I guess many of the most effective uses of social media are very hard measure in terms of a dollar value as you aren't getting people to directly go click on something and spend money. An example would a team I support in AFL, over a period of time they have build up a following on facebook from a large group of supporters, facilitating closer contact between the club and fans and an opportunity to give supporters a convenient place to discuss the club. It's pretty much impossible to measure how this increased interest and involvement from supporters assists their main products, memberships and game attendance, but I feel it is worth the investment.