4 ms·
Try adding a hardware product into the mix. Not only do you have to deal with super long sales cycles, each iteration of your product takes months, if not years
by boffinism 9y ago
Try adding a hardware product into the mix. Not only do you have to deal with super long sales cycles, each iteration of your product takes months, if not years, to release. You can't just whack together an MVP and make it better over time unless you're happy to keep doing upgrades in the field. B2B hardware products and the "Lean Startup" ethos are very hard to marry!
- aaavl2821 9y agoOr in biopharma, where selling a product requires 10 years and $200M of r&d. The model is to sell your company or go public long before that point In this case, your "customers" are venture funds and pharma companies, and your MVP is a well thought out experimental plan. You get more customer / investors by doing the experiments and using that data to design another experiment They tried adapting the lean startup to life science with mixed success. For biopharma as a specific life sci sector other models work better than lean