This post is just wrong. He says that their site does not have social features - and he says it in a strangely proud manner. Have you TRIED social features and

This post is just wrong. He says that their site does not have social features - and he says it in a strangely proud manner. Have you TRIED social features and after comparing the two, discovered that the version without social features was better? The site in question looks like it would benefit from social features - if you are not motivated to add features, then don't retro-explain them as if it were a tested and proven hypothesis. You guys just don't WANT to add social features - done proper, it could male the site better. Now, regarding the statement that social media is not useful - that's just not true. Used wrongly (follower chasing), it's wrong. If you treat social as a metric, then you are doing it wrong. Social is about people and relationships - an you don't need many followers to have great and profitable relationships using social media. It's really all about using these tools right, and Spencer does not seem to be doing so.