4 ms·
Cool idea and great execution. Must also be a fairly small market for such brooms, and competition.
by danielovichdk 9y ago
Cool idea and great execution. Must also be a fairly small market for such brooms, and competition.
- Theodores 9y agoIt is like selling kit that is only used in Formula 1 and no other formulas. McLaren sell lots of telemetry kit that is mandated by the FIA, they also sell other bits and bobs where there can only be ten buyers in F1. In all fairness they do have sidelines for NASCAR and Formula E so it is not that niche. Essentially these parts are not mass produced, they are tailor made from a pattern rather than fully bespoke. A different business model with different profit margins. The thing is that you have to get this kit from somewhere to be in the sport, either you make it yourself or you buy the pricey semi-customer specialist kit from someone else in the game. So the teams such as Red Bull and Force India buy from McLaren, they can't run the cars without the telemetry. With the broom it also creates this situation, you can't be in the sport without the telemetry. So the niche is a good one, like what MacLaren have, a de-facto monopoly that does not rule out rival teams cloning their own solution if they really want to. (In the automotive analogy Ferrari do not buy from McLaren as much as other teams, they roll their own.) https://www.mclaren.com/appliedtechnologies/products/list/formula-e/ https://www.mclaren.com/appliedtechnologies/products/list/fo...