The problem is that there are so many different players in the event game. You have the artist, the people that own the venue, the promoters, the ticketing comp

The problem is that there are so many different players in the event game. You have the artist, the people that own the venue, the promoters, the ticketing company itself, and then you also want to provide comp tickets. It’s not always as simple as “does the purchaser really want to go to this event? Is the purchaser a person or a company? Is the ticket being used bought from my reseller or from the primary source?” The people that own the venue typically do not care how the tickets are bought because they usually make most of their money from concessions. The artist also don’t necessarily care where the tickets are bought from, the promoters also don’t care necessarily where the tickets are bought from because in both cases they just want to get paid. The only people that are really affected by resellers and scalpers are the person or people that genuinely want to go to the show and can’t afford the prices that the scalper or reseller is selling them at.