I am biased (I also work there) but the benefit of a Fitbit is the consistency of the focus on fitness and overall wellness. Over the long term the compounding

I am biased (I also work there) but the benefit of a Fitbit is the consistency of the focus on fitness and overall wellness. Over the long term the compounding positive effect can be a bigger deal in most people's lives than whatever effect is created by a flashy, "fun" gadget that enmeshes you further in the electronic haze. As a result, though, Fitbit's market positioning has become pretty solidly middle-American. Only, now it can do some of the flashy too. To think about where this all may be going, I had a "wow" moment after really thinking about what things like continuous glucose monitoring for the healthy masses might mean someday: http://www.businessinsider.com/blood-sugar-tracking-device-diet-health-fitbit-sano-diabetes-weight-loss-2018-1 http://www.businessinsider.com/blood-sugar-tracking-device-d...