I do find this super interesting as a pure behavioral economics question, but this situation is a bit more complicated. There's actual work to be done for this

I do find this super interesting as a pure behavioral economics question, but this situation is a bit more complicated. There's actual work to be done for this revenue, other costs you have to manage, opportunity costs for any capital you have invested, and the risk that you'll actually make enough at the end of the day for it to be worth it :)