Snap seems to be pretty usa centered, which explains a lot. On memes, I think for me and most of my friends something like 90% of facebook use is meme pages.

Snap seems to be pretty usa centered, which explains a lot. On memes, I think for me and most of my friends something like 90% of facebook use is meme pages. I think people that use facebook as a meme platform will move to different platforms when something offers pseudonymity with consistent user blocking (ie pseudonym that must be linked to a phone#) and solid group/forum posting + chat features. I think people are vaguely uncomfortable with putting their real name into "Red Commie Memes For Anti-State Teens" type groups and will want to move to pseudonymous or temporal (snap) platforms when they reach feature parity. Right now facebook memes are growing fast because it is easy for "normie" facebook users to click a couple memes and get sucked into the vortex.