> “think different, so long as it’s exactly how I am designing you to think” That's Macintosh all over. "You're holding it wrong" is not a new failing of Apple

> “think different, so long as it’s exactly how I am designing you to think” That's Macintosh all over. "You're holding it wrong" is not a new failing of Apple, nor is it exclusively post-Jobs. Jobs was just better at convincing people that, yes, they were holding it wrong.