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> I wonder if advertisers like seeing the word 'millennial' in the title of stories. Yes, they certainly do. > The Importance of Millennials to Brands > In t
by justboxing 9y ago
> I wonder if advertisers like seeing the word 'millennial' in the title of stories.
Yes, they certainly do.
> The Importance of Millennials to Brands
> In the U.S. alone there are about 80 million millennials, making them larger than any other demographic in the country. There are also more Millennials in the workforce than other generations, with an expected $1.4 trillion in disposable income by the year 2020.
> There hasn't been such a fixation on marketing to a specific generation since the baby boomers, and so many consumers outside of this demographic are left wondering why they're being ignored.
Source: Why Are Marketers So Obsessed With Millennials? https://outline.com/Ybsrdv https://outline.com/Ybsrdv [ad clutted-free link]