Regarding other social media, such functionality is longer seen as a perk by users. Interesting example may be Strava. They seem to be gravitating more towards

Regarding other social media, such functionality is longer seen as a perk by users. Interesting example may be Strava. They seem to be gravitating more towards "social" than "data crunching" kind of app. Nobody in my circles use it as "social" tool. People are not happy they're investing in bullshit functionality rather than fixing long-standing "data crunching" issues. Few mistakes here and there and people may start leaving for less "social" counterparts. There's little lockin in fitness apps anyway. Strava may be trying to steal a piece of Facebook's cake and solve lack of lockin. But IMO they're shooting themselves in a foot.