Make the standard open, make it work, build a high quality reference implementation and market the hell out of it. As far as I can tell Mozilla is one of the o

Make the standard open, make it work, build a high quality reference implementation and market the hell out of it. As far as I can tell Mozilla is one of the only institutions with the resources and incentive to do all of this. I'm not altogether convinced they won't fuck it up though - the way they handled firefox OS was not encouraging. They might spend all of their time stroking their beards and deliberating over where to put the comma in their specs rather than getting their hands dirty with no-brand Chinese hardware manufacturers and figuring out all of the subtle problems that can arise building a network of devices and the not so obvious use cases. If I were running mozilla I'd put the office for this venture in Shenzhen and make sure that the employees visit often and work closely with OEMs because if you keep these people away from actual manufacturers then the result is going to be pretty poor.