It's not the same in the important way: research shows we enjoy experiences more than owning extra things. No one's saying "I'll go on holiday to Spain becaus

It's not the same in the important way: research shows we enjoy experiences more than owning extra things. No one's saying "I'll go on holiday to Spain because that's unique, whereas a $500 handbag isn't" - they're saying "I'll go to Spain because I'll enjoy it more."