Yeah... Probably. I suspect that they don't really have a clear idea for how this will "reimagine at-home shopping" in 5-10 years. Online shopping has often be

Yeah... Probably. I suspect that they don't really have a clear idea for how this will "reimagine at-home shopping" in 5-10 years. Online shopping has often been a mental goto for people trying to imagine how technology will change commerce. The 90s boom/bust was full of retailers, cargo-cult online versions of regular retailers. Amazon worked, but nothing else did. Even Amazon never made profits directly from retailing physical products. In reality (post bust) the first big industry to really go online was travel, with hotels, flights and such going mostly online very fast. Even faster than software, interestingly. I think it's a parallel to robots for automation. For automated hotels or whatnot, people generally imagine an atm-like check-in desk. Robot maid. Robot room service. Robot consierge.. Jetsons. In reality, the check-in is your phone, an extension of your non-existant travel agent. The robot maid might be a self cleaning bathroom, where the entire room "flushes". Room service is just-eat... People use robots as mental place-holders, for tasks people will not do in the future. Sometimes they take it literally. They do the same with digital department stores, for ecommerce. So.. I dunno. I doubt Walmart will be the thing that's revolutionised early by ar/vr. Maybe a vr view of a model wearing something would be good, but I doubt it's important until the devices are ubiquitous. Ie, not a "killer app", which is what matters now. For now, I think you'd get more mileage by developing the current generation of online stores. For example, have 3-4 models of different ages, shapes and sizes wear stuff. Use video for browsing. Use a Starbucks instead of a runway. ..way better/more content..use the technology people already have.