I called this when Snap introduced self serve ads. Since then I've been seeing a bunch of insurance/debt ads that are obviously affiliate campaigns. Like it or

I called this when Snap introduced self serve ads. Since then I've been seeing a bunch of insurance/debt ads that are obviously affiliate campaigns. Like it or not, this is how FB bootstrapped their ads business (acai berry anyone?), and Snap is smart to capture the long tail of self-serve advertisers.