algorithmic sorting increases monetization opportunities by several orders of magnitude, that's why they do it. Just fiddle with the algorithm to decrease reach

algorithmic sorting increases monetization opportunities by several orders of magnitude, that's why they do it. Just fiddle with the algorithm to decrease reach of a certain group of users, then make those users pay for extra reach. Voila! You have a new revenue stream now. Facebook has showed that that's the winning monetization formula for social media.