I like the idea, making good bikes cheap. At $999 for a fully equipped bike with disc brakes, is it really that cheap? It seems that the belt drive is major ad

I like the idea, making good bikes cheap. At $999 for a fully equipped bike with disc brakes, is it really that cheap? It seems that the belt drive is major advantage they offer at their price point. Is the chain really such a big problem for derailleur free bikes? Even with my externally geared bike for commuting, the chain doesn't need much maintenance. I just add a dab of oil now and then and turn it in to be replaced by the shop once a year (winter salting is aggressive on chains.)