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It's not a niche. 40% of snapchat users are 25 and older and another 37% are 18-24 which makes 77% over 18: https://www.statista.com/statistics/326452/snapchat

• adjkant 9y ago
  Sorry, I didn't mean to imply the age group is the niche, nor actually did I mean to imply the value was niche either, hence the quotes. I typed the comment that way though because I think a large proportion of people over about 24 don't understand the value of Snapchat for various reasons, often beleiving the value is "niche". I also put that cutoff at 19 for a reason based on my experience with others. I'm right on the border of millennial and whatever they decide comes after it. Most people my age used Facebook originally and evacuated gradually over the past 3-5 years. If you look at people 19 and under, they are barely to be found at all on Facebook since they would be aged 16-14 at the time of that evacuation, and thus have no need to evacuate if they never had an account they used in a significant manner.