> Why would I want to "engage" with "lifestyle brands"? What does that even mean? Telling "Apple" that you despise them for batterygate. Or tell them how much

> Why would I want to "engage" with "lifestyle brands"? What does that even mean? Telling "Apple" that you despise them for batterygate. Or tell them how much you really like the new touchbar. Stuff like that is "engage" with "brands." I'm not a Snap user, so I'm not really sure what I would do. Send them a snap of my middle finger? I'm definitely not anyones target demographic, but I do find some satisfaction engaging with Totino's Pizza Rolls.