Engaging means to give them attention, and assumes a level of active participation. In this case engaging means clicking, watching, swiping, and sharing. Life

Engaging means to give them attention, and assumes a level of active participation. In this case engaging means clicking, watching, swiping, and sharing. Lifestyle brands are a type of business as varied as Wired Magazine to Rayban Sunglasses. They aren't selling a product, but a "lifestyle" or a feeling. Some people legitimately feel differently when drinking Pepsi verses Coca-Cola. If you see a popular guy wearing Gucci it can increase the value you give that brand. Gucci has a markup because of this "lifestyle" effect. Edit: Lifestyle brand literally has a Wikipedia article on it, if you want to know more.