The cynic in me feels this has more to do with the quarterly imperative to improve numbers showing that they've figured out how to start monetizing rather than

The cynic in me feels this has more to do with the quarterly imperative to improve numbers showing that they've figured out how to start monetizing rather than an indication of the health of the company. The number of friends I see using Snapchat have dwindled mightily, although I admit I'm not quite the target audience (being a 29 year old male.