Snap separated out the sponsored stuff into a different section from your friends and gives you full control of the communication area, which IMO is much better

Snap separated out the sponsored stuff into a different section from your friends and gives you full control of the communication area, which IMO is much better than what Facebook is doing with "recommended for you" nonsense popping into my Instagram feed. There's probably a lot of interesting sponsored content, but if I want to just use it as a chat app it doesn't get in the way. That's the big advantage that Apple has with iMessages, no pressure to make a worse service for users in order to turn a profit. We'll see if Snap can manage to do it without driving their users off to the next one.