"10 customers at $10,000 per month is better than 10,000 customers at $10 per month" In general, I agree with you but this particular statement can go both way

"10 customers at $10,000 per month is better than 10,000 customers at $10 per month" In general, I agree with you but this particular statement can go both ways. If you only have 10 customers, losing 2 customers means losing 20% of your revenue which could be huge. Also, sometimes it may not be bad to sell something at $10/Month to a huge number of customers if the support needs are minimal. So it depends.