> I feel like many tech companies have to support a much broader audience with more varient use cases than the companies you listed. Perhaps the examples of BM

> I feel like many tech companies have to support a much broader audience with more varient use cases than the companies you listed. Perhaps the examples of BMW and Lexus, which were provided by the previous poster, would be a better comparison than Rolex for you? Car companies like those two, which focus their (multiple) brands for different levels of the market rather than diversifying the levels of the market covered by their brand, are a great example of keeping people thinking that one brand is "only for X type of buyer" while maintaining a presence across all corners of the market.