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I can share a little data. Yesterday we got 7157 uniques for this: http://news.ycombinator.com/item?id=1627619 http://news.ycombinator.com/item?id=1627619 It

by riffer 16y ago

I can share a little data. Yesterday we got 7157 uniques for this: http://news.ycombinator.com/item?id=1627619 http://news.ycombinator.com/item?id=1627619 It has 76 votes, so that's pretty close to the 10 HN votes -> 1k uniques rule of thumb Of those 7157, 602 clicked on at least one of two links at the bottom of the blog post to do more on the site, but I'd be surprised if more than a handful return in the future (other than thru another blog post).

hoop 16y ago
I hadn't heard the 10HN votes -> 1k uniques rule of thumb before but that seems spot on. The article I wrote seems to have come pretty close as well with ~9k uniques @ ~100 votes http://news.ycombinator.com/item?id=1600693 http://news.ycombinator.com/item?id=1600693
_delirium 16y ago
My own data for a recent /r/programming submission: Around 3500 uniques, from net +35 score (50 upvotes, 15 downvotes), of which around 200 clicked through to something else on the site (even if only loading the domain's root page), and around 100 clicked through to at least one other article. Seems like ratios in the same ballpark. Unfortunately, it's still hard to tell how much of that is substantial engagement. I can imagine a decent number of people skimmed the first article, clicked to see what else was on the site, skimmed another article, lost interest and left, especially since reading reddit puts you in a sort of "idly click on things" mood, at least in my experience. I did get one email about the article with some thought-provoking comments, so that puts a lower bound of one engaged reader. ;-)
- Encosia 16y ago
  > Unfortunately, it's still hard to tell how much of that is substantial engagement. A pinging stats provider, like Clicky, gives you great insight into single-pageview engagement. It's true that there's room for inaccuracy in the pinging measure. Some viewers with third-party (or all) JavaScript disabled won't be counted, viewers that leave the page open in a tab before they look at it may be over-counted, and readers who legitimately spend more than ten minutes reading a longer page are capped at the ten minute mark. However, averaging that across thousands of views is a very worthwhile measure of engagement. I had a relevant post about that here recently (which was castigated for semantics more than it was actually discussed, unfortunately): http://news.ycombinator.com/item?id=1294969 http://news.ycombinator.com/item?id=1294969 The Clicky pinging data was invaluable then too. HN visitors to that post show an abysmal 95% bounce rate and an average 14s time-on-site in Google Analytics. Meanwhile, Clicky shows those same HN visitors spending an average of 3m29s time-on-site and truly bouncing from the page only 12.9% of the time. Even if you assume Clicky's numbers are wildly optimistic, it's nice to have that alternate insight.
jacquesm 16y ago
Third that, for 280 points and roughly 27K uniques, so very close. http://news.ycombinator.com/item?id=1620333 http://news.ycombinator.com/item?id=1620333 Interesting tidbit, that is still going, it seems that the HN posting caused a bunch of other places to pick it up and link to it.

by riffer 16y ago

hoop 16y ago

I hadn't heard the 10HN votes -> 1k uniques rule of thumb before but that seems spot on. The article I wrote seems to have come pretty close as well with ~9k uniques @ ~100 votes http://news.ycombinator.com/item?id=1600693 http://news.ycombinator.com/item?id=1600693

_delirium 16y ago

My own data for a recent /r/programming submission: Around 3500 uniques, from net +35 score (50 upvotes, 15 downvotes), of which around 200 clicked through to something else on the site (even if only loading the domain's root page), and around 100 clicked through to at least one other article. Seems like ratios in the same ballpark. Unfortunately, it's still hard to tell how much of that is substantial engagement. I can imagine a decent number of people skimmed the first article, clicked to see what else was on the site, skimmed another article, lost interest and left, especially since reading reddit puts you in a sort of "idly click on things" mood, at least in my experience. I did get one email about the article with some thought-provoking comments, so that puts a lower bound of one engaged reader. ;-)

Encosia 16y ago
> Unfortunately, it's still hard to tell how much of that is substantial engagement. A pinging stats provider, like Clicky, gives you great insight into single-pageview engagement. It's true that there's room for inaccuracy in the pinging measure. Some viewers with third-party (or all) JavaScript disabled won't be counted, viewers that leave the page open in a tab before they look at it may be over-counted, and readers who legitimately spend more than ten minutes reading a longer page are capped at the ten minute mark. However, averaging that across thousands of views is a very worthwhile measure of engagement. I had a relevant post about that here recently (which was castigated for semantics more than it was actually discussed, unfortunately): http://news.ycombinator.com/item?id=1294969 http://news.ycombinator.com/item?id=1294969 The Clicky pinging data was invaluable then too. HN visitors to that post show an abysmal 95% bounce rate and an average 14s time-on-site in Google Analytics. Meanwhile, Clicky shows those same HN visitors spending an average of 3m29s time-on-site and truly bouncing from the page only 12.9% of the time. Even if you assume Clicky's numbers are wildly optimistic, it's nice to have that alternate insight.

jacquesm 16y ago

Third that, for 280 points and roughly 27K uniques, so very close. http://news.ycombinator.com/item?id=1620333 http://news.ycombinator.com/item?id=1620333 Interesting tidbit, that is still going, it seems that the HN posting caused a bunch of other places to pick it up and link to it.