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I'm amazed they sell all that info for just $150,000. I figure there's around ~125 major automakers in the world, maybe a dozen or two or so big enough to own t
by Hasz 9y ago
I'm amazed they sell all that info for just $150,000. I figure there's around ~125 major automakers in the world, maybe a dozen or two or so big enough to own their own labs. For each 23,000 page document, we're only taking ~15M, max. For a team of manufacturing experts, this just isn't that much cash.
I suspect a majority of their cash flow comes from those training seminars, and the $150K book is just to get you in the door and interested.
I would love to see a breakdown of their revenue.
- mywittyname 9y agoThey don't just sell to major auto makers. Governments are a huge customer. OEM suppliers are another big one, they don't buy the comprehensive reports, just component reports. I heard the owner/chief engineer give a talk a while ago, specifically about the i3, and he said the report was originally priced at $500k for the full thing. So it's possible that the price of these reports drop with age. Edit: they also do perform costing on a contract basis. So an OEM will actually pay them to tear down a competitor vehicle, and Munro reserves the rights to sell that report too.
- csours 9y ago23 automakers (OEMs) sold more than 1 million vehicles in 2016; 42 sold more than 100,000. http://www.oica.net/wp-content/uploads/World-Ranking-of-Manufacturers.pdf http://www.oica.net/wp-content/uploads/World-Ranking-of-Manu... https://en.wikipedia.org/wiki/List_of_manufacturers_by_motor_vehicle_production https://en.wikipedia.org/wiki/List_of_manufacturers_by_motor...
- pcnix 9y agoIt does seem like they would have a lot of supplementary income from training and workshops.